October 31, 2024 |
Gui Costin, founder of Dakota, joins The Sales Podcast to share how he’s built thriving sales teams and a “kind but not nice” culture that values honesty and respect. He recounts Dakota’s journey from failure to innovation, creating the successful Dakota Marketplace by listening to customer needs. Gui emphasizes the power of actionable content, client-centered sales with rapid response times, and monthly “What’s Working/What’s Not” sessions to stay adaptable. Entrepreneurs and leaders will gain practical strategies for cultivating resilience, engaging clients, and fostering a supportive yet high-performance culture.
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