The Dakota Way: Why it Matters with Gui Costin

About The Episode

In this episode of Sales Talk for CEOs, Dakota founder and CEO Gui Costin shares how he built a thriving business that has raised over $40 billion for investment firms. Hosted by Alice Heiman, the conversation covers Dakota’s structured sales methodology, leadership approach, and commitment to fostering a strong internal culture. Gui discusses The Dakota Way, promoting from within, and how AI enhances sales strategies. He also emphasizes why CEOs must own the sales process and build authentic client relationships. This episode is packed with insights for CEOs looking to scale effectively while maintaining a high-performing, people-first culture.

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