February 19, 2025 | 25 MIN

Words Matter: How Gui Costin Built a Culture of Kindness and ExcellenceNotable Leaders' RadioPlay

Notable Leaders Radio

About The Episode

In this episode Gui Costin, Founder and CEO of Dakota, shares his journey from young entrepreneur to industry leader. He breaks down his leadership philosophy - balancing kindness with accountability, mastering clear communication, and creating a workplace that feels more like a welcoming hotel lobby than a rigid office. Gui also reveals why vulnerability, trust, and treating your company like your own are at the heart of Dakota’s culture - proving that great leadership is about removing obstacles so your team can thrive.

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