November 12, 2024 |
Gui Costin, founder and CEO of Dakota, joins Enlightenment of Change to discuss scaling businesses, building high-performing sales teams, and fostering a positive workplace culture. Sharing insights from raising over $40 billion, Gui emphasizes creating repeatable systems, aligning sales goals with leadership, and leveraging tools like CRM for efficiency. He highlights key principles from his book, The Dakota Way, including targeting the right buyers, concise storytelling, and prioritizing resilience in sales. With a focus on mentorship and maintaining a "low-stress, high-performance" culture, Gui offers actionable strategies for leaders, sales professionals, and entrepreneurs aiming to scale and succeed.
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