January 30, 2025 | 54 MIN
On this episode of The Leadership Toolkit, Gui Costin, founder and CEO of Dakota, shares how coaching a high school golf team shaped the leadership lessons that helped Dakota raise over $40 billion. He breaks down The Dakota Way, a simple framework built on clear processes, strong communication, and trusting teams to thrive without micromanagement. Gui’s approach proves that disciplined sales systems and compassionate leadership can coexist—and drive massive results.