January 30, 2025 | 54 MIN

Unlocking the Leadership Code: Lessons from the Frontlines

The Leadership Tool Kit

About The Episode

On this episode of The Leadership Toolkit, Gui Costin, founder and CEO of Dakota, shares how coaching a high school golf team shaped the leadership lessons that helped Dakota raise over $40 billion. He breaks down The Dakota Way, a simple framework built on clear processes, strong communication, and trusting teams to thrive without micromanagement. Gui’s approach proves that disciplined sales systems and compassionate leadership can coexist—and drive massive results.

LISTEN HERE: